Andres Edwards

Crisis Management through Online Surveys

In March of 2000, a rumor started to spread through the internet that a popular global restaurant chain was not using real beef in their hamburgers. The email suggested that, instead of getting their meat from cows, this company was getting their meat fr... Read >

Contagious Enthusiasm in Marketing

Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about. In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce... Read >

The Garage Sale Business

Begin your enterprise by cleaning out your own attic, closets and basement or garage. Talk with your relatives and friends; tell them what you're doing, and ask for donations (or at least consignments) of unwanted items. It's here that you'll get your fir... Read >

How Loyalty Programs Boost Business

This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty p... Read >

An Introduction to Fax Broadcasting

Fax broadcasting has some advantages over other communication channels - like letters and, in the past decade, emails. For example, e-mails can get deleted and letters can get thrown out un-opened, whereas but broadcasted faxes are tending to get read. Bu... Read >

The More Traffic, the Better

Generating excess traffic to your website is the key being successful online. This however is very delicate and hot subject for internet marketers, especially when it comes to generating free traffic, which seems to be the ultimate goal of all online ent... Read >

Tips on Effective Viral Marketing

Does marketing your start-up company petrify your checkbook? Tri-media advertising does wonders for corporate brand building but it's not the only way to spread the good word. With non conventional promotion, you avoid costly tri media expenses and create... Read >

The Top Three Marketing Mistakes

Who hasn't let a typo slip by or misspelled the CEO's name or printed the wrong phone number somewhere? Those marketing mistakes don't warrant an article. In fact, just one word of how-to-fix-it advice is sufficient: proofread! Here are a few more imp... Read >

Five Steps to Building Your Clientele

So, it is that time. You are a working designer who has built a solid portfolio. You are as experienced generating concepts as you are comfortable sending them to print. You have carefully weighed your options and are finally ready to begin working for yo... Read >

Thoughts on Extending Your Brand

When I interviewed graphic designers for my agency, I'd always get a little nervous when they claimed they could double as a great copywriter. That's because good design and good copywriting require two different skill sets rarely found in one person. I'd... Read >

How to Promote Your Event

Professional design in advertising always impresses. It reflects the professionalism with which the product is viewed and sets up an expectation. If your budget will allow, put the advertisement in the hands of a good graphic designer or advertising agenc... Read >

Food That Stimulate Your Brain

Our brain controls so many functions of our body besides being the powerhouse of information. Few vital functions of our brain are motor control, visual processing, auditory processing, sensation and learning. Considering all the functions of our brain th... Read >

How Design can Affect Your Restaurant

You've probably gone to a few restaurants more for their ambience and design rather than for their food. It could be that distinctive cozy feel or that cool atmosphere that keeps you coming back rather than the steak or the fine wine. In general, no... Read >

To Franchise or Not to Franchise

The food services category takes the largest share of the franchising pie, which is equivalent to almost 25 percent. And these include fast food, midscale, and upscale restaurants. Franchising is an effective way of accumulating wealth. It allows a bu... Read >

Have A Business Plan For A Restaurant

The restaurant industry is made up of at least three segments, one of which is the quick-service restaurant, also known as fast-food diners. They have limited items on their menu that can be quickly prepared and are available to customers at a relatively ... Read >